Do not underestimate the value of video content versus technical production. Often times it's extremely easy for video techs and manufacturers to obtain captured up and focused on the innovative aspects, forgetting that material is still king. Despite the budget plan, video electronic camera quality, or years of experience of the production group, you should demand the 3 "C's" of successful video material.
Frequently times it's very simple for video techs and producers to get caught up and focused on the imaginative aspects, forgetting that material is still king. Without catching their attention, the rest of the video is wasted regardless of how incredible and useful it might be. Switch out references to your item or service for some other generic one (or a rival), then envision yourself enjoying the video and determine your enthusiasm. If you're doing an advertising video for your organization, you should show and prove exactly what you do, how you're different, and why the viewer needs to agree with your propositions. You've developed a video for a function and with a goal in mind (ie, boost sales, branding, fundraising, entertain, etc.), so you must summarize exactly what action you want them to take.
Depending on the delivery technique of the video, you just have as high as one minute to as low as 3 seconds to get the attention of the audience. Without catching their attention, the rest of the video is wasted despite how remarkable and informative it may be. Make it interesting, amusing, or uncommon. Leave them wanting more. You are naturally excited and passionate about your brand-new video, however, the viewers initially will not be. So evaluate the script by making it generic and impartial. Switch out references to your product or service for some other generic one (or a rival), then envision yourself watching the video and evaluate your interest. Keep the pacing of the scenes tight and to the point. Perhaps introduce some range with the video camera angles, lighting, and so on. Particular videos may not require as many attention-getting components as others (ie, training videos), however, the concept is to be intentional about surpassing the mundane and formulaic.
CALL to Action:
If you've kept the viewer's attention and communicated the benefits of your message, you must close with a clear and strong call to action. What do you want the audience to do with the details you simply provided to them? Do you want them to call your toll-free number, search your site, or merely concur with your vision and values? Nothing is more unsuccessful and aggravating than enjoying a video and at the end, it leaves you asking "What was that about? What is the point of that?" (think: most Superbowl commercials). You've produced a video for a purpose and with a goal in mind (ie, increase sales, branding, fundraising, amuse, etc.), so you should summarize what action you want them to take. Individuals are lazy by nature, and just interacting realities about your service or product is not going to produce an outcome. This is why infomercials are so efficient at offering stuff you don't truly require and hadn't intended on buying. There is a continuous push to "call the toll-free number and try the item for 30 days ... this offer is available for the next ten minutes only!" Of course, it's not always proper to have an aggressive salesman approach for your video, however, it does prove that if you want outcomes, you need to ask for it.
Once you have their attention, you should interact the advantages of your item or service, or just deliver the message and bulk of the content you want to convey. If you're doing a promotional video for your company, you should show and show what you do, how you're different, and why the audience needs to agree with your proposals. Make every effort to PROVE your points versus discussing them. Video is one medium that allows you to really show your message, so take benefit of that as much as possible.