Online video content is your secret marketing weapon.
Keep in mind, your number one objective is to get discovered online. If you're not on page one for the most critical keywords for your business or practice, then you're unnoticeable to your ideal client, consumer, or client when they go online searching for aid with the issue you can fix for them.
So, let's briefly check out these 3 undetectable forces that will help you get discovered when you tap into the power of online video marketing.
Google is always progressing it's search algorithms, but their objective is really quite easy. Google wishes to deliver to the browsing public the greatest quality content the web has to provide.
That said, it's worth stressing that there is NO alternative for developing terrific, initial material. Why bother getting bad content onto page one? You may be able to trick the algorithm (doubtful), however you'll never ever win over the human who eventually has to consume your information and choose to take action (or NOT).
In an effort to give people what they want, Google plainly comprehends that the web is made up of various different types of material:
- Web Pages
- News Articles
- Blog Posts
So, in reaction to any offered search expression, Google seeks to return a combined mix of material on each Search Engine Results Page.
Google's desire to blend media formats on the search engine result page gives online video marketing a substantial benefit over text. Without exception, your primary keywords will be connected to even more websites results than video results. However, Google is pulling for video, aiming to get that video content onto each and every search page.
There you have invisible hand number one raising your online video marketing content ahead of the large bulk of the text-based web content.
Decreased Level of Competition
Since of Google's efforts to serve combined search results, the competition for visibility gets split. Text-based pages are up versus other text-based pages. Video content is up versus other video material. Note that video is not really completing against text!
In this case, you do not need to stress over beating all the text-based content. As long as you're beating out the video competition, your chances of landing on the top search pages are excellent.
Video content manufacturers are working on a much smaller sized swimming pool of competitors in order to accomplish a page one rank relative to almost any other material optimization efforts online.
Even in a well-defined specific niche and using a long tail keyword you're completing versus a minimum of thousands to tens of countless text page results, but just tens to numerous videos. For lots of keyword expressions in lots of professional specific niches, you may find NO video material showing up in the search results.
You ought to break out your video cam and break out into an excellent big smile if that is a crucial keyword to your target audience. You're about to leap ahead of all your competition!