Reduced Level of Competition
The competition for presence gets split since of Google's efforts to serve mixed search outcomes. Text-based pages are up against other text-based pages. Video content is up against other video content. However, note that video is not truly completing versus text!
In this case, you don't need to worry about beating all the text-based content. As long as you're vanquishing the video competitors, your chances of landing on the leading search pages are very excellent.
Video material producers are working within a much smaller sized pool of competitors in order to accomplish a page one rank relative to almost any other material optimization efforts on the web.
Even in a well-defined niche and utilizing a long tail keyword you're completing versus a minimum of thousands to 10s of thousands of text page results, however just tens to numerous videos. For numerous keyword phrases in numerous professional niches, you might discover NO video content revealing up in the search results.
You need to break out your video camera and break out into a terrific big smile if that is a crucial keyword to your target audience. You're about to jump ahead of all your competitors!
Focus on offering fantastic online video content and you'll feel this second undetectable hand lifting your online video marketing efforts to the top of the search stack.