When it comes to video material, the number of people who have actually attained a high level of SEO elegance is pretty small. In another post, I'll go into much higher information about HOW to best enhance your video content to get the greatest return on your investment in its development. There are three effective forces at work, raising video content ahead of your competitors for one of the valued slots on page one of Google's Search Engine Results Pages.
Google is always evolving it's search algorithms, but their objective is truly rather basic. Google wishes to provide to the searching public the highest quality content the web needs to offer.
That said, it's worth stressing that there is NO option for developing excellent, initial content. Why bother getting bad content onto page one? You might be able to deceive the algorithm (uncertain), but you'll never ever win over the person who ultimately has to consume your details and choose to do something about it (or NOT).
In an effort to provide individuals exactly what they desire, Google clearly comprehends that the web is made up of various different types of material:
- Web Pages
- News Articles
- Blog site Posts
So, in action to any offered search phrase, Google looks for to return a mixed mix of content on each Search Engine Results Page.
Google's desire to mix media formats on the search results page offers online video marketing a big advantage over text. Without exception, your main keywords will be tied to even more web page results than video outcomes. But Google is pulling for video, trying to get that video material onto each and every search page.
There you have unnoticeable hand number one lifting your online video marketing material ahead of a the vast bulk of the text-based web content.